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THE AMERICAS TRAVEL SHOW NORDICS

February 26, 2026

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ABOUT THE AMERICAS TRAVEL SHOW


Launched in 2012 – The Americas Travel Show is the premier opportunity for American destinations and hospitality brands to meet face-to-face with the Nordic travel trade and media.


The B2B travel show focuses on U.S., Canada, South America, and Caribbean destinations and products only and is organized by Atlantic Link on behalf of Discover America. Strategic partners include Brand USA and U.S. Travel Association.


Partner Benefits

  • Opportunity to showcase your destination or product to Nordic travel trade and media
  • Exclusive roundtable session and news conferences
  • Tour operator insights
  • Nordic Market update


Cost (exhibitors)

  • Booth & one delegate $1,500 + $500 per extra delegate, +VAT


Additional:

  • News conferences, 45 minutes each, price: $1,500, +VAT
  • Sponsorship opportunities both days


The following partners have already registered:

Aalborg Airport, Air Canada, Air France, KLM & Delta Air Lines, American Airlines, AlliedTPro, Billund Airport, Bloomington MN Travel & Tourism, Canadian Tours International, Destination Dutchess - New York, Discover Inland Empire, Discover New England, Experience Kissimmee, FiniVin, Florida Keys, Fort Myers - Islands, Beaches, and Neighborhoods, Icelandair, Maine Office of Tourism, Mammoth Lakes Tourism, Marseilles Hotel, Dorchester Hotel & Suites of Dorchester, Nashville Convention & Visitors Corp., New World Travel, Philadelphia Convention and Visitors Bureau: DiscoverPHL, Port of Seattle & State of Washington, Rocky Mountaineer & Canyon Spirit, SAS, Travel South USA, Utah Office of Tourism, US Virgin Islands, Visit California, Visit Lauderdale, Visit Santa Cruz County, Yosemite Mariposa County


PROGRAM preliminary

February 26, 2026


15.00 - 16.00

Welcome exhibitors, incl. market update

Only for exhibitors


16.30 - 17.00

Check-in for travel agents and media


17.00 - 18.00

Welcome remarks


18.00 - 20.00

Workshop - free flow

Incl. 1-on-1 meetings


20.00 - 21.00

Buffet dinner


21.00 - 21.30

Prize draw


ENDORSMENTS

Embassy of Canada

Brand USA

Embassy of the USA

PARTNERS AND SPONSORS

PREVIOUS HIGHLIGHTS

2023

2024